LOS ANGELES — Smoking will be a bigger factor in determining film ratings, the Motion Picture Association of America said Thursday, but critics said the move does not go far enough to discourage teens from taking up the habit.
MPAA Chairman Dan Glickman said his group's ratings board, which previously had considered underage smoking in assigning film ratings, now will take into account smoking by adults, as well.
That adds smoking to a list of such factors as sex, violence and language in determining the MPAA's G, PG, PG-13, R and NC-17 ratings.
Film raters will consider the pervasiveness of tobacco use, whether it glamorizes smoking and the context in which smoking appears, as in movies set in the past when smoking was more common.
Some critics of Hollywood's depictions of tobacco in films have urged that movies that show smoking be assigned an R rating, which would restrict those younger than 17 from seeing them.
"I'm glad it's finally an issue they're taking up, but what they're proposing does not go far enough and is not going to make a difference," said Kori Titus, spokeswoman for Breathe California, which opposes film images of tobacco use that might encourage young people to start smoking.
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